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Simple Steps to Marketing Your Blog’s Content with Social Media

04 July 2012

Blogging involves many things but first you have to create the content. It may be photos, videos or articles, but if you don’t tell the world you will continue to remain a secret. That is fine if that is what you want.

If you want to garner some attention and traffic then you have to market your blog. Don’t assume that readers and viewers will turn up by magic.

So what are some simple steps that many bloggers just forget or can’t be bothered to do?

Just about all of us have friends and followers on social networks. Some are only are on Facebook, but most have multiple social network accounts.

Don’t be afraid to use those social media platforms to tell people that you have published your content on your blog.

#1. Facebook

As a blogger you will need to create a Facebook page for your blog. It doesn’t need to be complicated. If you haven’t got a Facebook page do it today.  If you haven’t then tell your friends that you have published on your article by posting it to your personal page. Copy the blog article link and drop it into your “What’s on your mind?” status update box. Don’t be shy.

More reading: 20 Ways to Increase Your Facebook Likes

#2. Twitter

Twitter has been my most efficient platform for promoting my content. If you don’t have a Twitter account go and set one up now. It is not difficult, include a photo, a link to your blog and a short description of what your blog is about. Drop in your headline, your link and hit publish. There is one tool that I use to manage Twitter called Hootsuite which allows you to use the micro blogging platform very efficiently and is worth checking out once you have created a Twitter account.

More reading: 12 Keys to Success on Twitter

#3. Google+

Publish your article on Google+.  Google+ is Google’s social network that is now one year old. If you haven’t registered on Google+ yet, I would strongly recommend you do. This social media account is now an important part of the social web (with over 250 million registered users) and should be included in your blog post article promotion process. It is not just a copy of Facebook and has its own customs and tribes. Google is also using Google+ to collect social signals on what people like and don’t like online and including this in its search results. This will become more important as time goes by for having your articles found in search.

More reading: Why you Shouldn’t Ignore Google+ Anymore

#4. Pinterest

For visual bloggers this is vital. Pinterest burst onto the screen about a year ago after flying below the radar. Pin you videos and images on your blog to your Pinterest account after publishing. It will help you make your content get shared which will then also link back to your blog from wherever it has been pinned.

More reading: 10 Creative Ways to Market on Pinterest

#5. LinkedIn

LinkedIn is very often ignored as a source to publish your content. It is especially powerful in the B2B market segments. If you have a look at the number of LinkedIn shares on this blog on various articles you will realize that it should be part of your marketing tactics. It is as simple as a Facebook update.

More reading: How to Harness the Power of LinkedI – Plus Infographic

Final Tips

Despite the popularity of social media and its shiny new toy attraction, I would strongly recommend that you do not forget two essential tactics. Firstly include an RSS subscription button on your blog so people can receive automatic notifications that your article has been published in their reader subscription platforms such as “Google Reader”.

Lastly and most importantly making it easy for people to subscribe to your blog with an email subscription is still the most important blogger promotion platform today. Email may seem passe to some but building an email subscriber list and “list building” is a core asset that you should include from day one.

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