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‘Poshtels’ Gaining Popularity among Stylish and Budget-conscious Travellers

11 November 2014
11 Nov 2014 -
euromonitor

There is another type of accommodation, after luxury, budget and short-term rental apartments, which is making its way into the hotel market, and that is the “poshtel”, EuroNews reads.

As indicated by the name, it is a hostel but without the prison cell bunk bed scheme and dirty showers.

A report on the wide sweeping trend published at the World Travel Market in London last week, design-led hostels offering high-tech facilities, free WiFi, whose rooms comprise bathrooms and luxurious styles, are becoming more and more popular among both the leisure and the business travellers alike.

Prepared by market research company Euromonitor, the report notes that the emergence of the poshtels, led by brands like Clink, St Christopher’s Inn-Village, Safestay, The Dictionary and Generator Hostels, is prompting budget and mid-range hotel chains to re-examine their pricing and distribution policies.

According to Lonely Planet, the top value hotel of 2014 is The Backpack hostel in Cape Town, South Africa, while Hostelworld.com’s pick was the Tattva Design Hostel in Porto, Portugal.

Though the report suggests that Generation Y (people born between 1981 and 1990), comprises the key part of the poshtel demographic, it also says that budget accommodations like these could also find a market in older age groups, as well as the business segment, EuroNews concludes.

Source