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The STAY WYSE Industry Flash Survey Reports are based on a series of short survey’s covering topics of importance in the youth travel accommodation industry during 2015.
The series is designed to give youth accommodation providers the information they need to know about where they fit in the marketplace, how to drive revenue, where and how to best market their offer, and how to position their establishment to get the edge on the competition.
Reports are available free of charge for STAY WYSE members. Each individual report will also be made available to persons who submit a fully completed survey on that topic.
The report examines the results of a survey of youth travel accommodation (YTA) providers about their ancillary revenue sources, while also looking at trends in the airline and broad hotel industry.
Beyond the Bed offers a series of strategies and insights for YTA operators on how to maximise ancillary revenue by studying guest data, considering the stay life-cycle, harnessing technology to make relevant and timely offers, and looks at the power of a revenue management system to hone sales strategies and maximise overall revenue.
The report is based on a survey conducted in March – April 2015 among youth travel accommodation providers across the globe about their booking sources.
The survey asked questions about booking channels, online travel agents (OTAs), wholesalers, tour operators and industry trade events for the period January – December 2014.
The report identifies major booking sources, highlights the importance of an own website with booking capacity and looks at where social media bookings are having an impact. It also examines which OTAs -Booking.com, HostelWorld, Hostelling International, HostelBookers etc- are getting the bookings and who attracts group bookings and how the number covers information including. Analysis and comparisons are based on accommodation type, size, location and global world region.