The results are in for The Youth Travel Accommodation Industry Survey Volume 7
The new industry report is based on a survey of 2,231 Youth Travel Accommodation (YTA) operations across 100 countries and includes findings across all aspects affecting the industry, from the average size and rates of properties to the social media habits and booking styles of their guests.
One of the report’s most significant findings concerns the changes to booking trends, with lead times coming down since our last survey. Half of bookings are now made between one and three weeks in advance compared to the previous figure of 36%, while the figures for bookings made less than a week in advance remain stable at less than one fifth.
Other notable findings include:
- The global average revenue per available bed in 2013 remains €23.50 and the average bed occupancy rate is unchanged at 59%.
- When it comes to technology, the 28% of respondents who have developed mobile applications or ensured their sites are mobile-friendly report the largest number of bookings via mobile sources.
- The main age targeted by youth travel accommodation (YTA) operators is 25-34 years (61%). However, 10% of YTA properties are now aimed at the flashpacker market aged 35 or older, with bed and breakfast operators most likely to make up this market.
- In terms of revenue, third party websites are playing an increasingly important role in this sector, with 29% of hostel bookings now being made via these channels.
- Regarding third party booking channels, Hostelworld is the most important for hostels and with its recently-acquired Hostelbookers site also in the top three, now holds a significant market share in this industry. Booking.com has also seen significant growth in this arena.
Commenting on the report, David Chapman, Director General of WYSE Travel Confederation, said: “With a third of young travellers now using their smart phones when planning their holiday and lead times shrinking as online booking becomes easier, it’s increasingly important that the youth travel accommodation sector keeps up with the consumer’s technological demands – amongst other trends.
“Whilst we are finding that our members are increasingly spurred to be active on social media channels, just a third of our respondents indicate that they are active on social media of which 90% of these use Facebook and 43% Twitter. Our survey therefore suggests that the future of our industry will depend on smaller establishments embracing this trend as much as the larger operations.”
Stay ahead of the competition
Use our most comprehensive data yet to stay ahead of the game – whether you are looking to assess your business performance in relation to the industry as a whole, optimize your business plan or evolve your marketing strategy to benefit from new communication channels, then download our report now.
Free for members
STAY WYSE members can access the full report free of charge by emailing us at email@example.com.
Non-members can purchase the full version from just €1,000 – click here to purchase the report.
A free executive summary of the report is also available for member and non-members – click here to download it.
Remember that as a STAY WYSE member you also have access to a range of other industry research:
- Youth and Student Travel Market Industry Review #4
Our recently launched paper which provides marketing insights across the five major sectors of the youth travel industry. Read more…
- New Horizons III
Having surveyed over 34,000 young travellers from 137 countries, New Horizons III reveals the industry’s most detailed insight into how the youth travel industry has become increasingly complex, appealing to a larger and more diverse demographic than ever before. Read more…
- Youth Travel Accommodation Usage
This extract from the WYSE Travel Confederation New Horizons III survey contains data on YTA demand in 2012/13. The main sectors covered in this report are apartments, independent hostels, hostelling international hostels, hotels and student residences. Read more…