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Join the STAY WYSE session tomorrow at WTM in London!

29 October 2014
29 Oct 2014 -

STAY WYSE will be presenting a seminar session at World Travel Market – WTM London 2014 – which is taking place at ExCel London from 4 – 6 November 2014.

The emergence of brands in the hostel sector: opportunity or threat?


Date: Tuesday, 4 November
Time: 14:00 – 15:00
Location: South Gallery 15 – 16, WTM London 2014


Philip Houghton: Director, Starboard Hotels | Chair, STAY WYSE (Moderator)
Carl Michel: Executive Chairman, Generator Hostels
Stephen Lane: Head of Sales & Marketing, Hostelling International
Eric van Dijk: Managing Director, MEININGER Hotels


The hostel accommodation sector is broad, varied and going through a revolution. With a focus on major cities, new players are entering key markets and challenging established operators. The lines between hostel and hotel are blurring with the latest developments offering a range of accommodation options to meet every taste and budget – boutique hotel rooms, dorms, apartments – you name it!

Youth travel and the demand for suitable accommodation seems set for continued growth. Against this backdrop investments are being made and a number of brands are emerging in the hostel space.

Does their arrival mean the end of the traditional owner: operator hostel? What value does the brand bring to the (millennial) customer? How are and how might these brands reshape the hostel market? Does the evolution to brands match what has happened in the hotel space?

This discussion session with a panel of industry experts will examine the current investment climate in some key European markets. Insights into the latest hostel developments and customers will be revealed. Ultimately, the customer chooses where to stay: the discussion will also consider who “owns” the customer relationship and how are the stakeholders organising themselves to compete in an ever more crowded and transparent marketplace.

Register for WTM London 2014

It’s free to attend WTM London 2014 if you register in advance! Simply visit www.wtmlondon.com to register today.

Networking reception

In addition, if you happen to be in London on Tuesday, 4 November then come along to our networking reception where you can meet new contacts and reaffirm existing relationships while enjoying drinks and canapés courtesy of STAY WYSE member Clink78. Click on the image to RSVP your attendance.