Beyond the Bed – how do you fare with ancillary revenue?
Are you making €200 per bed per year in ancillary revenue?
Ancillary revenue is a growing and important source of income in the airline and hospitality sectors.
In Beyond the Bed, the latest research report from STAY WYSE, we examine ancillary revenue in the youth travel accommodation (YTA) industry.
This report looks at the trends in the airline and hospitality sectors, along with the results of a survey of YTA providers about their ancillary revenue sources- what the income sources are, how much is being made, and how they’re going about it.
Beyond the Bed offers a series of strategies and insights for YTA operators on how to maximise ancillary revenue by studying guest data, considering the stay life-cycle, harnessing technology to make relevant and timely offers, and looks at the power of a revenue management system to hone sales strategies and maximise overall revenue.
Key findings include:
* Those with revenue management systems generate higher per bed revenues than those without
* Commission income can represent a significant percentage of total revenue, but not everyone is capitalising on it
* Food and beverage revenues can amount to nearly a quarter of total revenue for suburban properties
The report is available free to STAY WYSE members and those who completed the survey.
Thank you to our sponsors who make STAY WYSE research into the global youth travel accommodation industry possible: