Hostelling International Canada (HI Canada), the largest hostel network in the country, unveiled a new brand and website last week. The company said the transformation, symbolized by the introduction of a new logo and brand signature, celebrates the sense of community and consciousness that have long been pillars of this 84-year-old organization that provides budget accommodation for travellers at 58 hostels across the country.
The new brand and visual identity revive hihostels.ca with an image-rich and responsive website. Designed for travellers seeking affordable and memorable experiences, the website boasts inspirational photos, enhanced navigation, interactive map features and value-added, magazine-style content aimed at young millennials from across Canada and around the world.
The organization also unveiled a new logo. Straying from the traditional orange and blue logo shared by many other national Hostelling International associations around the world, HI Canada opted for a more Canadian red and white logo featuring the familiar tree and hut elements.
HI Canada got its start back in 1933 when two sisters decided to bring the relatively new concept of youth hostelling across the Atlantic from Germany, where it began 24 years earlier. HI Canada is a member-based, not-for-profit organization that oversees a network of 58 owned and affiliated hostels across the country.
Source: HI Canada Press Release, April 2017