The city of Jerusalem has created a collaborative effort of local tourism businesses and travel organisations aimed at enticing Millennials who are travelling for either work or pleasure to explore the city. The Jerusalem Development Authority (JDA) designed the ‘City Break Millennials’ package to give young people the opportunity to experience the city for less than 40 euros per day. The package offers discounts on tours, shows, dining, and accommodation.

“Jerusalem is the centre of the world. The meeting point of east and west, of inspiration and innovation, of the ancient and modern worlds, offers an experience for everyone,” said Ilanit Melchior, director of tourism for the Jerusalem Development Authority.

Abraham Hostels and Tours, a WYSE Travel Confederation member, is one of two hostels partnered with JDA on the package. Gal Mor, Abraham Hostels and Tours co-founder, said their business has long championed initiatives to bring more youth travellers to the city.

“For the past 7 years, Abraham Hostels and Tours have been heavily lobbying the Jerusalem Municipality and Israeli Ministry of Tourism to turn more attention towards independent travellers versus the traditional tour group industry. The message has started to filter through and over the past couple of years we’re seeing more and more initiatives and resources invested in this direction with this promotion being a great example,” explained Mor.

SANDEMANs New Europe Tours, also a WYSE Travel Confederation member, is offering free city tours. JDA said they expect European travellers in their 20’s and 30’s will be drawn to Jerusalem by the historical attractions, rich culture, excellent food, and the short flight from Europe.

Armenian Quarter, city street, Jerusalem