Cloudbeds and GuestCentric join forces to smash barriers to direct bookings

Independent hoteliers have long been stuck between clunky legacy systems and giant chains with endless resources. Today, Cloudbeds and GuestCentric are rewriting the rules. Their new partnership cuts through the tech clutter, giving hotels a frictionless, guest-first booking experience, without the usual headaches.

For too long, the industry has tolerated clumsy integrations and outdated workflows. Cloudbeds and GuestCentric aren’t interested in “good enough.” This partnership connects Cloudbeds’ powerful PMS with GuestCentric’s HyperCommerce CRS, putting independents on offense with the same caliber of tools as the big guys, but faster, leaner, and without the bloated complexity.

As recognized leaders across Latin America and Southern Europe, both Cloudbeds and GuestCentric bring unmatched expertise in empowering independent hotels in two of the world’s most dynamic hospitality regions. This partnership strengthens their shared commitment to help hoteliers in these markets — and beyond — drive more direct revenue and deliver exceptional guest experiences.

“Independent hoteliers deserve technology that works as hard as they do — fast, reliable, and built around the guest,” said Adam Harris, CEO & Co-founder at Cloudbeds. “This partnership with GuestCentric removes the friction and gives them a competitive advantage. It provides the same precision, reliability, and revenue control as the biggest brands — without the baggage. Together, we’re freeing hotelier ambition, empowering independents to run smarter and win more direct business on their own terms.

The result? Distribution that actually works for hotels, not against them. Real-time syncing, zero lag, fewer errors, and the confidence that your tech won’t crumble during peak demand. Independent hoteliers can now stop babysitting their systems and start focusing on what actually matters: guests and growth.

“Independent hotels finally get tech that helps them run the hotel and win the guest,” said Pedro Colaco, CEO of GuestCentric. “Direct revenue grows when PMS and CRS act as one. Cloudbeds powers operations. GuestCentric turns that strength into direct revenue. Together, independents control their entire guest experience, build stronger brands, and convert more of the demand they create. Big-brand confidence. None of the big-brand baggage.”

Early adopters are already seeing the results. Hotels leveraging GuestCentric’s advanced CRS capabilities have reported a 58% increase in direct bookings in 2025, proving how powerful true integration can be when technology aligns around the guest journey.

Together, Cloudbeds and GuestCentric are making the independent hotelier’s tech stack as sharp and unstoppable as their ambition. Key wins include:

• Real-time sync — Rates, availability, and inventory are always aligned across PMS and CRS.
• Rock-solid reliability — A direct certified connection that slashes errors and overbookings.
• Independents, empowered — Boutique and independent hotels finally get tools that rival (and outmaneuver) the chains.

The connection is available today for Cloudbeds and GuestCentric customers.

• Existing customers can enable it directly through their account managers.
• New customers can request activation at cloudbeds.com or guestcentric.com.

This isn’t just another integration. It’s a rebellion against outdated hotel tech that slows down business and suffocates creativity. Cloudbeds and GuestCentric are betting on a future where independents don’t just compete — they win.

About GuestCentric

GuestCentric is the award-winning digital command center for independent hotels, integrating all the tools hoteliers need to manage their online business and the entire guest journey — from inspiration to booking. By cutting out the middleman, GuestCentric empowers boutique and independent hotels to grow on their own terms, build stronger brands, and compete on equal footing with global chains. Recognized internationally for excellence in innovation and design, GuestCentric delivers proven technology that drives direct bookings, higher profitability, and lasting guest loyalty.