2019 Trends in Hostel Performance
2019 was a fairly tumultuous year for the European hostel markets that STR tracks. Performance varied widely across markets, as markets battled tourist troubles, worried about Brexit or ended the year with seemingly no concerns.
Winning China’s youth travellers
Visitors from China take over 168 million trips per year and this figure is growing, making youth travellers from China more important than ever. At the STAY WYSE Hostel Business Conference in Amsterdam, Sienna Parulis-Cook of Dragon...
Four steps to selling on social media
At STAY WYSE Amsterdam 2020, Generator’s former Chief Marketing Officer, Jason Rieff, spoke to us about the art of selling on social media via a paid media strategy.
Interpreting Performance across Different Time Aggregations
When presenting data, STR analysts frequently switch between four different time aggregations: monthly, running three month, running 12 month and year-to-date. These can produce different results and lead to confusion about which is best to use.
In search of the aging backpacker
We’ve been tracking the quintessential youth traveller since 2002 – the backpacker. In 2017, data from WYSE Travel Confederation’s New Horizons Survey of youth and student traveller indicated the trend of a long and slow decline of the backpacker travel identity.
People are complicated: how TWIP is helping travel brands understand their consumers’ behaviour
“Travel With Interesting People”, TWIP is a loyalty software that uses artificial intelligence and psychographic data to predict travel behaviour.
Digital experience and human relationships: Hospitality trends in the Americas
On the first day of STAY WYSE Miami, a panel of experts hailing from different hospitality brands in North, Central and South America gave us their insights into current and future trends in the youth accommodation sector.
Top things to see and do while in Miami Beach
Contrary to popular belief, there is actually much more to Miami Beach than 90s rap and catching some winter rays on the beach.
Hostels vs Poshtels: London Hostel Performance by Tier
As the spectrum of hostel offerings continues to expand, studying performance by tier can help operators understand what strategies and revenue management techniques may or may not be working.
Private, but together: the new micro-hotel sleep experience of Motto by Hilton
Motto has been dubbed a ‘lifestyle micro-hotel’ and promises to offer travellers ‘affordable style in coveted urban destinations’.
