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Beyond travel – engaging the next generation of experience seekers

Friday, 1 February – 11:30 – 12:15

Traditional online travel agents focus purely on the transaction. They hijack customers and focus on expensive conversions a long way down the funnel, but is this sustainable? Today’s travellers are chasing authentic cultural experiences, looking for inspiration and emotional connections as they explore the world around them. In this session, we look at what motivates people to seek out new experiences and how disruptor brands providing creative, diversified content are influencing the travel sector.

Speaker

Andy Washington

Senior Vice President of Travel
Culture Trip

Why attend

  • Over 300 attendees
  • 80+ pre-selected buyers
  • Up to 30 pre-scheduled business appointments
  • 91% senior management attendees
  • Industry seminars and workshops
  • Networking events