Beyond travel – engaging the next generation of experience seekers

Friday, 1 February – 11:30 – 12:15

Traditional online travel agents focus purely on the transaction. They hijack customers and focus on expensive conversions a long way down the funnel, but is this sustainable? Today’s travellers are chasing authentic cultural experiences, looking for inspiration and emotional connections as they explore the world around them. In this session, we look at what motivates people to seek out new experiences and how disruptor brands providing creative, diversified content are influencing the travel sector.