The Flix-olution: Collective mobility as a driver for the youth travel market

Date – 6 February 2024
Time – 12:00 – 12:30
Location – Werk7

Ever since the outset of the post-pandemic era, the travel industry has faced a rapidly changing scenario. New values have surfaced in society with a more sustainable mindset increasingly kicking in, which also affected the people’s approach to travel.
As of today, the younger generations have seemed particularly keen on embracing this new mindset. But how can the youth travel market make sure that their needs are thoroughly addressed? Is there any room for convenient solutions? And what is the role of mobility in that?

Here, Flix’s targeted research on the Millennials and Gen Z segments and the case history of its synergy with a leading player in the hostel market can provide food for thought.