Guest communication on auto-pilot using AI

Date – Wednesday, 4 February
Time – 16:00 – 16:30

AI is rapidly reshaping how hostels interact with guests — but many operators are unsure where to start, what to automate, and how to maintain authenticity. This session demystifies AI in guest communication through practical examples, independent best practices, and lessons learned from operators across Europe. Attendees will learn how AI can support staff, enhance the guest journey, and improve operational consistency without turning communication into a “robotic” experience. The focus is on education, frameworks, and actionable insights — not tools.

Join Zev Posma of Runnr to gain a clear understanding of what AI can and cannot do in hostel guest communication today, including real limitations and how to avoid common pitfalls. He will share a practical blueprint for implementing AI responsibly, covering data quality, tone of voice, escalation rules, team training, and measuring impact. He’ll also offer strategies to enhance — not replace — human hospitality, ensuring AI supports staff, preserves hostel culture, and improves the guest journey end-to-end.