Programme 2026

How to travel industry can win Gen Z business

Gen Z is not just a future market—they are the immediate, experience-driven force currently redefining global travel. Join Sarah Clifford of UNiDAYS for a deep dive into the mind of the Gen Z traveller. During this session Sarah will cover:
 

  • The size of the prize: Understand the massive, growing market potential of this generation, who are set to drive the next travel boom.
  • How they travel now: Go beyond clichés to explore Gen Z’s true travel habits.
  • Actionable strategies to win: Discover concrete steps your brand can take to align products, marketing, and technology, securing their long-term loyalty and business.

Speaker

Heather-Leisman

Sarah Clifford

Global Lead,
Travel & Experiences
UNiDAYS

Why attend

  • 200+ attendees
  • 60+ pre-selected buyers
  • Pre-scheduled business appointments
  • 91% senior management attendees
  • Industry seminars and workshops
  • Networking events