Greg is Professor of Placemaking and Events at Breda University of Applied Sciences in the Netherlands.

He has worked on projects for WYSE Travel Confederation, the UNWTO, the OECD, numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education, with previous posts at London Metropolitan University (UK), Universitat Roviria I Virgili, Tarragona (Spain) and the University of the West of England (Bristol, UK).