In 2005, Viajero Hostels started as a single, independently owned hostel with a capacity of 40 guests. Two decades later, it has become the leading hostel chain in Latin America, operating 30 hostels, more than 4,000 beds, across nine countries. This session will break down the strategic thinking, operational challenges, and cultural foundations that allowed Viajero to scale successfully while maintaining a strong brand, strong culture, and a consistent guest experience.