Seamless solutions to navigate the experience economy: The West End simplified
Date – Thursday, 5 February
Time – 11:00 – 11:30
The experience economy has become a vital aspect of cities and tourism. Theatre is a memorable experience and more accessible than ever to a wider range of consumers. With attendance now 11% above pre-pandemic levels, the West End continues to outperform other major sectors in London’s experience economy. An interesting segment contributing to its resilience and evolution is the student market.
Join Bobby Szente of TodayTix Group (TTG) for an insightful session that will dive into the UK educational travel market. She will identify shifts in group behaviours, future trends related to the experience economy and opportunities to strengthen this market. From curriculum-aligned bookings to the rise of AI-driven itinerary planning, she will discuss technological advancements for navigating the experience economy using the theatre capital of the world as a case study. Listeners will see how such tools work while understanding how theatre serves as a transformative, multidisciplinary learning experience that provides students with practical skills in fields ranging from STEM to Arts Management.
Speaker
Why attend
- 200+ attendees
- 70+ pre-selected buyers
- Pre-scheduled business appointments
- 91% senior management attendees
- Industry seminars and workshops
- Networking events
