Educational programme for buyers 2019

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Educational programme for buyers 2019

Thursday, 31 January

Opening keynote: Being mobile-ready now

10:00 – 10:30

Travel is not a one-size-fits-all experience; motivations, preferences, and booking behaviours vary around the world and across generations. With more than 20 brands touching every aspect of travel, Expedia Group will take you on a deep dive through mobile in travel. How is mobile changing booking behaviour and how fast is it changing? What do these changes mean for different generations of travellers as they search, plan, and book their journeys? What should you be doing to be mobile-ready now? Join Olivier Pernoud, Expedia Group’s Senior Director, Market Management Northern Europe, at the STAY WYSE Hostel Conference to find out.

Speaker

Olivier Pernoud
Senior Director, Market Management Northern Europe
Expedia Group

Friday, 1 February

Friday Keynote: Where in the world are the best (and worst) cities?

11:00 – 11:30

We continue to dig deep into the data of the leading global survey of the youth travel market, New Horizons IV. During this session, we will offer a distillation of youth traveller ratings on world cities. Which cities are considered the friendliest? What makes up for an unsafe destination? Does culture matter more than city size? Which cities score as best overall value destinations with young travellers? Find out what we learned from how millennials and gen z travellers rated 70 cities.

Speaker

Greg Richards
Research Advisor
WYSE Travel Confederation

Beyond travel – engaging the next generation of experience seekers

11:30 – 12:15

Traditional online travel agents focus purely on the transaction. They hijack customers and focus on expensive conversions a long way down the funnel, but is this sustainable? Today’s travellers are chasing authentic cultural experiences, looking for inspiration and emotional connections as they explore the world around them. In this session, we look at what motivates people to seek out new experiences and how disruptor brands providing creative, diversified content are influencing the travel sector.

Speaker

Andy Washington
Senior Vice President of Travel
Culture Trip