Buyers Amsterdam familiarisation tour

We are pleased to announce the details of this year’s Buyers Amsterdam familiarisation tour.  Sponsored by Stromma, our buyers will take in the sites, tastes, and sounds of Amsterdam.


Thursday, 31 January 2019

15:50 – 16:00: Depart the Beurs van Berlage and walk to canal boat pier

16.00 – 16:30: Canal tour of the Amsterdam canals

16:30 – 16:40: Walk from the pier at Museumsquare to Moco Museum

16.40 – 17.20: Visit the Moco Museum, home of the Banksy exhibition

17.20 – 17.50: Visit House of Bols the interactive cocktail and genever experience

17.50 – 18.10: Bus departs from House of Bols to Johan Cruijf ArenA

18.10 – 19.00: Johan Cruijf ArenA, home of football team Ajax

19:00 – 19:30: Bus departs from Johan Cruijf ArenA to Generator Amsterdam for the networking reception

*Programme subject to change


Learn more about what you will see:


Stromma Canal Tour

An absolute must for anyone visiting Amsterdam is a tour through the canals which were granted UNESCO world heritage site rights back in 2010.  There is no better way to see Amsterdam from the water.


Moco Museum

The Moco (Modern Contemporary) museum in Amsterdam is a boutique museum with a wide range of modern, inspiring and contemporary art that is show to the public; think of the artists like Banksy, Andy Warhol and Roy Lichtenstein. Visitors who come to the Moco museum will experience art that is nowhere to be seen but here.


House of Bols

Lucas Bols is one of the oldest distilled spirits companies in the world. It started over 440 years ago in 1575, when the Bols family opened a small distillery in Amsterdam.  These days, and via an interactive experience, you will find out everything there is to know about how genever conquered the world during the Golden Age.


Johan Cruijf ArenA

Recently re-named to honour one of the greatest Dutch footballers, the Johan Cruijf ArenA is home to the Amsterdam football team, Ajax.  A tour through the stadium includes a VR Experience, the changing rooms, the press room, the tunnel for players, the Managers dugout, a look at the pitch and the Ajax Gallery of Fame.