Since 2008, businesses in Greece have faced a number of economic and social challenges. Sofia will describe the challenges for hostels to deliver safe and fun experiences amidst conditions of social unrest and negative press and share practical strategies for pricing, quality, safety, marketing, and communications that keep travellers safe, informed, and satisfied with their experience, as well as your business going.

Sofia Lizzio

General Manager, AthenStyle

Sofia Lizzio graduated from Bocconi University Law School and worked for several years at Clifford Chance law firm on corporate and real estate deals. She decided to make a career change and moved to Athens to open AthenStyle, a boutique hostel with a view and featuring hotel quality in a hostel atmosphere.