The Future of Tourism

Thursday, 25 January 2018 – 10:00 – 11:00

Can tourism be a force for growth, change and global good?

Social entrepreneur, Bruce Poon Tip, started G Adventures 27 years ago to change the way people viewed their holiday time. Since then, G Adventures has become the world’s largest independent adventure travel company, as well as a global leader in social enterprise.

It hasn’t always been easy for Bruce to balance his desire to run a socially responsible company alongside the desire to generate profit – but thanks to his vision, G Adventures has flourished and maintained its give-back approach. This is the story of why community, culture, and karma matter in business, and how one man’s desire to do the right thing and still generate profit has created a win-win solution for the world of travel.