Buyer familiarisation tour

We are pleased to announce the details of this year’s STAY WYSE FAM trip. Sponsored by Stromma, our buyers will take in the sights and views of Amsterdam.


Thursday, 30 January 2020

16:15 – 16:30: Depart from Beurs van Berlage and walk towards Centraal Station. Please gather at the reception of Beurs van Berlage.

16.30 – 17:30: Visit to A’DAM LOOKOUT including the ¨swing¨ (if you dare and weather dependent)

17:30 – 17:45: Walk towards the canal boat

17.45 – 18.45: Canal tour through the canals of Amsterdam, a UNESCO world heritage site

18.45 – 19.00: Dock at Koninklijk Instituut voor de Tropen (KIT) and walk towards Generator Amsterdam for the networking reception.

*Programme subject to change


Learn more about what you will see:

Stromma Canal Tour

An absolute must for anyone visiting Amsterdam is a tour through the canals which were granted UNESCO world heritage site rights back in 2010.  There is no better way to see Amsterdam from the water.


This is not your ordinary observation deck. Besides its unrivalled 360-degree view of Amsterdam and its surrounding cities, there is more than meets the eye at this iconic Amsterdam landmark. Get an adrenaline rush on Europe’s highest swing Over The Edge, create digital memories to take home and explore the interactive exhibition. Even the elevator ride is something spectacular.