Winning China’s young travellers

Thursday, 30 January – 10:00 – 10:30

China is the world’s largest and highest-spending outbound tourism market and Chinese born in the 1990s and 2000s are its fastest-growing demographic segment. These younger travellers are significantly different from previous generations of Chinese in how they have grown up, why and how they travel, and their tourism-related inspiration and information sources. Get to know what makes China’s youth travel market different from both their Western counterparts and older Chinese tourists, and learn about their accommodation preferences, and their most-used digital platforms for travel inspiration, research, and booking.