The rocky road towards sustainable travel: Trends and strategies for the business of travel

Travel is a powerful way to enrich our lives and the lives of others. In a world that is increasingly connected and with more people able to travel, it is imperative to reflect on and address the challenges presented by our privilege to travel.

As an industry, our common objective is to formulate and implement a sustainable way forward for travellers, destinations, entrepreneurs and local economies. What paths are being carved out and which steps are being taken? What lessons have been learned so far?

Thijs de Groot of the Netherlands Board of Tourism and Conventions will share how The Netherlands, together with the travel sector, is addressing the issue. Just as travel accommodation businesses use benchmarking to compare their operations and performance, Thijs will also lend insight on how the strategy of The Netherlands compares to those of other countries in Europe and what kind of unchartered territory lies ahead.

Further reading: Perspective 2030: Destination the Netherlands